The campaign has been designed with the idea of talking about headache in a new and novel way, hence the introduction of the ‘What’s Under The Hat’ concept and visual identity as a memorable motif to generate intrigue around the core opening question followed by individuals affected by headache disorders sharing their real world experiences. This will open up the conversation around headache and allow it to build momentum. The campaign aims to talk about the spectrum of headache disorders in an inclusive way so that the message can reach the widest audience possible.
- Client - European Headache Alliance
- Category - Communications Development